SEN · Proposal for Fluent Commerce

SEN × Fluent Commerce —
Executive Engagement
Partnership 2026

Version 1

Standard engagement: $90,000+

$50,000

First-Engagement Partnership Rate

6-month strategic retainer · begins at mutual execution

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Brittany — here's the executive engagement program we've designed for Fluent Commerce. SEN runs curated executive dinners that put Fluent Commerce in the room with the senior retail decision-makers that matter most — COOs, CIOs, VP Ecommerce, and VP Omnichannel across enterprise retail, fashion, luxury, and consumer goods. Three activation formats below; pick the one that fits your 2026 goals.

Executive Dinner Series

Curated executive dinners designed to create intimate, high-value conversations between retail leaders and Fluent Commerce. 12–20 senior executives per event in premium venues, peer-to-peer, focused on commerce innovation and operational transformation.

  • The Future of Unified Commerce
  • Operational Agility in Modern Retail
  • Creating Seamless Customer Experiences
  • AI + Automation in Retail Operations
  • The Evolution of Omnichannel Fulfillment
  • Retail Leadership in a Rapidly Changing Market
New York Chicago Los Angeles Austin London
A note on pricing

SEN's standard rate for an ongoing multi-event executive engagement program with thought leadership and strategic advisory is $45,000–$90,000+ depending on scope.

For Fluent Commerce, this is positioned as a first-engagement partnership rate of $50,000 for a 6-month retainer. The discount is intentional — the SEN team values the long-term relationship with Fluent Commerce, and this program is designed to demonstrate clear ROI through measurable relationship outcomes before expanding scope in 2027.

Trade Show Adjacent Activations

Executive experiences around major retail industry events to maximize relationship-building beyond booth traffic — higher-quality conversations, better executive engagement, more intentional networking, and stronger follow-up opportunities.

  • NRF · National Retail Federation
  • Shoptalk + Shoptalk Europe
  • Groceryshop
  • The Lead Summit
  • Ecommerce Expo London
  • CommerceNext
Executive networking dinners
VIP happy hours
Fireside chats & leadership salons
Retail innovation roundtables
Wellness & relationship experiences
Executive breakfasts
Thought Leadership & Content

Extending engagement beyond live events through executive storytelling, content production, and community amplification — positioning Fluent Commerce as the strategic voice in unified commerce and omnichannel operations.

  • Executive interview series
  • Webinar partnerships
  • Fireside chat recordings
  • LinkedIn thought leadership content
  • Short-form executive insights
  • Event recap content & photography
  • Executive spotlight campaigns
  • LinkedIn amplification support
SEN's Process
1
Strategic Audience Targeting
Define and vet the ideal executive attendee profile aligned to Fluent Commerce's ICP.
2
Personalized Executive Outreach
High-touch invitations that reflect the quality of the experience — never mass-marketed.
3
Event Strategy & Facilitation
End-to-end event management, programming, and facilitation for meaningful conversation.
4
Post-Event Engagement
Follow-up sequencing, executive introductions, and relationship tracking that keeps momentum.
5
Ongoing Relationship Management
Continued advisory and community stewardship to deepen ecosystem relationships.
Fluent Commerce's strategic priorities
01
Ecosystem Visibility
Increasing visibility within the retail and ecommerce ecosystem through curated, high-quality touchpoints.
02
Executive Relationships
Building stronger relationships with enterprise retail brands and senior-level decision makers.
03
Pipeline Development
Supporting pipeline growth through executive community engagement and meaningful follow-up.
04
Thought Leadership
Positioning Fluent Commerce as the strategic voice in unified commerce and omnichannel.
05
Differentiated Experiences
Creating memorable experiences that go beyond traditional event formats and booth traffic.
06
Community Engagement
Building authentic brand affinity within the retail community through relationship-first programming.
Who we reach
Titles — Senior Director and above
COOCIOCTO VP EcommerceVP Operations VP DigitalVP Omnichannel VP Supply ChainCX Leaders Retail Innovation Leaders
Industries
RetailFashion & Apparel LuxuryConsumer Goods BeautyHome FootwearSpecialty Retail Hospitality
Focus Areas
Unified Commerce Omnichannel Fulfillment Order Management Digital Transformation Store Enablement Supply Chain Visibility Customer Experience Ecommerce Innovation

Three engagement structures designed to align with your goals, budget, and timeline — from a focused single activation to a fully embedded strategic partnership.

Option 01
Single Executive Activation
$15–25K
per activation
  • One curated executive event
  • Strategic audience targeting
  • Executive outreach & invitations
  • Event programming support
  • Post-event reporting

Ideal for testing a market or targeted event concept.

Option 02 · Recommended
Multi-Event Engagement Program
$45–90K
depending on scope
  • Multiple executive activations
  • Ongoing strategic advisory
  • Executive introductions
  • Thought leadership programming
  • Trade show adjacent experiences
  • Content and webinar support
  • Relationship management support

Recommended for ongoing retail ecosystem visibility and relationship development.

Option 03
Fractional Executive Partnership
$50K
6-month retainer
  • Monthly strategic advisory
  • Executive relationship development
  • Event & activation planning
  • Community growth support
  • Executive introductions
  • Speaker sourcing support
  • Thought leadership & content planning
  • Brand visibility strategy

An ongoing strategic partnership model focused on executive engagement and thought leadership.

Expected Outcomes
Executive Visibility
Increased presence among senior decision-makers in retail and ecommerce — the exact audience Fluent Commerce needs to reach.
Higher-Quality Conversations
Deeper engagements with C-suite and VP-level leaders in intimate, curated settings — not booth chatter.
Pipeline Influence
Relationship-driven engagement that translates into follow-up meetings, introductions, and pipeline development.
Thought Leadership
Positioning Fluent Commerce as the go-to voice in unified commerce through panels, content, and executive storytelling.

Next Steps

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Brittany Baumgarten · Founder, The Social Executive Network · socialexec.co